Bias for action. Gets things done. Go-getter. Traits companies big and small look for. And for good reason, you're being hired to do things! However, action is a secondary step that often overshadows the primary step, direction. Clear direction is the foundation that enables our actions to takeoff. Without it, we're stuck in the mud. Striving for clarity is an underrated skill. Having the courage to ask ( seemingly ) obvious questions, and to check in, making sure we're all on the same page. "O bvious " questions are a low risk, high reward way to add value. At worst, you'll add confidence to our actions. At best, you discover a misalignment that saves us from a dead-end. The more people, the more clear we need to be. The bigger the initiative, the bigger the risk of reaching the finish line, only to realize expectations were off. Success is always uncertain. But we can be certain about what we want and what everyone's job is. Things that can be clea

Liquidity is a term frequently used in finance. Today we'll break down what it means and why it's important.
What does it mean?
Liquidity describes an asset's ability to be sold quickly for its fair value. The more liquid, the easier to exchange for cash.Cash is the most liquid asset because, well...it's already cash.
What makes something liquid?
Liquid assets have liquid markets, and liquid markets have two features: transparent prices and a healthy community of buyers/sellers.For example, Apple stock has a liquid market. It's listed on the NASDAQ stock exchange (allowing for transparent prices) and trades an average of 32.2M shares a day (healthy trade community). Apple stock, like all popular stocks, is a liquid asset.
Illiquid Assets
On the contrary, illiquid assets have illiquid markets, making it difficult for them to be sold quickly at their fair value. The fair value point is important. Discounting something deeply to encourage sales does not equal liquidity. You can sell (almost) anything quickly if you slash the price enough.Illiquid assets are typically thought of as physical assets. Art, collectables, real estate, electronics, etc. However, stocks can also be illiquid. Penny stocks (stocks for really small companies), don't trade on major stock exchanges and have very few buyers, making them illiquid.
Difficult to value - There might be a big difference between what you think your Spiderman comics are worth and what buyers are willing to pay.
Small number of buyers - If your asset is niche, it could take a very long time before you find a buyer.
The need for third parties - Such as professional appraisers to determine value, brokers to facilitate trading, delivery folks to handle logistics, and the list goes on.
As you can see, there's a lot more friction when it comes to selling illiquid assets.
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